100% Appliances – Thames/Coromandel

Five 100% Appliances stores in the Coromandel Peninsula Own Their Own Leagues. Will you?

We caught up with Mark Milmine who explains why the group of 100% Appliances store owners chose to sponsor the 2017 Thames/Coromandel junior football leagues.

What does it mean to you to support local sport / football in this way for you and the business?

All 100% Appliances stores are locally-owned and proud to support their local communities in many different ways. Household appliances exist to give families more time and enjoyment from life. Sport, including football, is a natural extension of this – families out there enjoying life. So the owners of the five 100% Appliances stores on the Coromandel see this partnership with WaiBOP Football as a great fit.

Was it an easy decision for you to sponsor a WaiBOP league?

Yes, for two main reasons. To support families in sport, what better than to partner with the sport that has the largest number of junior participants nationally and serves both boys and girls equally well? Also, when you look at junior football on the Peninsula, the centres of greatest club activity overlap perfectly with the 100% Appliances store locations: Waihi, Paeroa and the Hauraki Plains, Whangamata, Thames and Mercury Bay.

Would you recommend other businesses to sponsor a WaiBOP Football league, and if so why?

Absolutely. Football has massive participation rates, and is a healthy, fun activity that covers both genders. WaiBOP Football achieves an enormous amount, particularly in the junior and youth development space as well as maintaining clear pathways into the elite part of the game. For all these reasons it is not hard to see why quality companies like Ebbett Volkswagon, McDonald’s, Craigs Investment Partners and Loaded have also joined the WaiBOP supporters club.

What have you seen in WaiBOP Football’s programmes in recent times that impress you?

We appreciate how WaiBOP’s programmes are tailor-made to each stage of development. Participation and fun is emphasised in the juniors; slowly the emphasis moves to fitness and skills (including specialist skills like goal-keeping); whereas the elite youth and men’s and women’s grades are all about performance at the highest level and potentially exposure to the national leagues and squads. Also, boys and girls are both catered for and, with women’s leagues and a full-time Women’s Development Officer, the pathway for girls in the sport is clear.

What’s your general impression of football in the Thames Valley and wider WaiBOP region?

Football in the Thames Valley and Coromandel Peninsula is in good heart. Nonetheless, as with all grassroots sports, football clubs are almost solely reliant on volunteers for operations and administration. This often places a huge burden on a handful of enthusiastic parents and many clubs are likely to be close to breaking point. This is another reason why 100% Appliances is supporting junior football in the region – to support those volunteers who are out there giving 100% Appliances for their kids.

How do you think the All Whites will go this year in the Confederations Cup against Russia, Mexico and Portugal?

I love how the All Whites are slowly building under Anthony Hudson. We shouldn’t make light of the task ahead though, given our current FIFA world ranking of 112. Portugal are in the top 10, Mexico the top 20, and Russia 61st. However, when our big-name players from the Northern Hemisphere slot into the squad, something very special may happen – last year’s friendlies against Mexico and the USA show that we are capable of punching above our weight.


Would you like to own your own league?
Contact James Bannatyne, WaiBOP Football’s Commercial Manager, today (here: james@ingoal.co.nz) to help improve the sport in our region and also connect your business with more customers.