As an avid football following company, Bestwinebuys.co.nz want to give something back to the game after watching the All Whites in South Africa. They have created and invested in this campaign themselves at no cost to NZF.
 
The wine will be sold exclusively online and by the case, (good quality wines under $15 per bottle) It will be a two week nationwide campaign using Radio Network and internet banner advertising. Entitled “The Footy Fundraiser”, the radio campaign uses Fred de Jong, Ricki Herbert and media commentator, Miles Davis in the campaign. Here is the link to video featuring Miles to be used on the Bestwinebuys.co.nz website http://www.youtube.com/watch?v=mTbte0MYR9A  
 
Bestwinebuys.co.nz expects to sell around 4000 cases of wine in this two week period, representing a total donation of around $50,000.
 
There is also ability online to donate funds to NZ Football if the punter does not want to purchase any wine.
 
In addition, as part of the Bestwinebuys.co.nz online purchase, people can note (not mandatory) which football club they are part of (members or supporters etc), and the club with the most funds raised will get an All White to visit the club (for prize giving /training session/autograph session)
 
This is a great opportunity to help fund the development and growth of junior football.