Sideline Behaviour Campaign 

WaiBOP Football have teamed up with Sport Waikato and the Waikato Sport Collective to deliver Positive Vibes Only in 2025.

The campaign is aimed at supporting tamariki (children) and rangatahi (teenagers) with positive support and encouragement from the sideline, and highlighting how adults can help make football a more enjoyable experience for everyone.

We encourage clubs to follow our Social Media channels and to share these messages on their own social media.

Clubs wanting more information, including images that can be shared, please contact Veronica at veronica.l@waibop.co.nz or fill in the form below so we can get in touch and get a Positive Vibes Only Pack out to you. 

What do we want your club to do?

  1. Can you find a volunteer to be the #PostiveVibesOnly Champion in your club? Get them into a Pink Vest and out talking to parents on the sideline. They can hand out stickers and spot prizes.
  2. Share the messages online. Either share our posts or make your own.
  3. Encourage teams and coaches and managers to dress up in pink and share messages in your club.



Club Pack

We would love all of our clubs to come on this journey with us.

We've put together a #positivevibesonly Club Pack so you can share the vibes within your club.

Just get in touch on the form below, and let us know that you want to share the vibes in your club, and we'll send you a pack. 

  • Stickers.
  • Pens.
  • Printed vests.
  • Club guide.
  • Folder of images you can use on social media.
  • Print ready poster files you can print.
  • Digital frame QR code.
  • Poster.


2023 and 2024 Weir Rose Bowl

The campaign was introduced successfully in at the Weir Rose Bowl Tournament, held in Cambridge in October 2023, where pink-clad ambassadors handed out stickers and other giveaways. Signage around the event reinforced the campaign, which was received positively and embraced by many teams over the weekend.

Responses from a post-tournament survey conducted by WaiBOP included:

“Positive vibes have helped us carry on when we lose and keep our heads up.”

“People’s behaviour on the sideline has been positive.”

“It was good to see all the reminders and it was a theme we pushed with our team, not only to reinforce fair play, but to keep them positive and motivated when the going got tough.”


​​​​​​​Positive Vibes Only returned to Weir Rose Bowl in 2024, with signage around the grounds and sticker & temporary tattoo handouts. A Positive Vibes tent ran mini competitions and giveaways. Check out the video where we asked kids about what they wanted to hear from the sidelines while they were playing.​​​​​​​
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“One of our objectives is to bring attention to the role every parent plays in shaping the football experiences of their child and those around them every time they are in a football environment. We want the sports field to be a safe and positive place for our tamariki and rangatahi"

-WaiBOP Football CEO, Karyn Walters